SUSANNA HERRMANN

The branding for IU Campus Farm was done through IU ServeDesign studios. Sophia and I worked together with the farm leaders to come up with marketing and promotional materials for the farm, along with brand guidelines. 

The goal was to highlight the unique nature of the farm while staying within the Indiana University brand guidelines. We wanted to stick with exciting colors and shapes, and we ended up creating a secondary logo mark that could be used alongside the IU trident logo.

The promotional materials were centered on the CSA, or Community Subscription Service that offers a box of produce each week for subscribers.